The rapid development of smart technology, combined with increased reliance on cloud services and the impact of big data and IoT, has redefined the way people interact and how companies do business. Unsurprisingly, the enterprise sector in the region is experiencing widespread digital disruption and is faced with the opportunityRead More…

SanDisk recently unveiled new range of retail products addressing wide variety of market segments, like mobile phones, cameras, notebooks, tablets and use cases ranging from entry level to professional. “As the region demonstrates an appetite for plug-and-play flash memory cards for smart-phones, digital cameras, and gaming units, and as Tablet sales grow worldwide, SanDisk is well-prepared with technologies to capitalize on the surge in demand for these products,” Read More…

SanDisk, the leaders in flash memory storage solutions, recognized its retailer partners at a dedicated awards ceremony yesterday which also witnessed the launch and live demonstrations of SanDisk’s new range of innovative products – the Extreme Pro SDXC UHS-I Card, Sansa Clip Zip, MP3 Player and the all new SanDisk Memory Vault. After yet another successful GITEX Shopper sixth time in the row,Read More…

Global leader in flash memory storage solutions, SanDisk unveiled the 64GB SanDisk Extreme Pro SDXC UHS-I Card as part of a comprehensive new suite of retail products. With this SanDisk doubles the performance and capacity of its professional-grade imaging lineup to create a new SD card based on the latest SD 3.0 specification’s Ultra High Speed (UHS) bus architecture. The card offers the fastest write performance of any SD card in the world to date and is ideal for imaging enthusiasts using UHS-enabled cameras. Read More…

SanDisk witnessed explosive growth in the Middle East and Africa region driven mostly by high mobile phone penetration rates and a growing appetite for flash-based storage devices. “Based on global market research, our most popular product segments are flash memories for smart-phones, tablets and solid-state drives (SSD) for PCs. Our market in the Gulf is very mature and showing excellent growth,” said Tareq Husseini, SanDisk’s Regional Sales Director, Middle East and Africa (MEA).
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SanDisk the global leader in flash memory cards, has moved to take full advantage of the exponential growth in mobile phone usage on the African continent and has invested resources and marketing assets to support and complement this growth. “Africa is currently the fastest growing mobile phone market in the world. Mobile phone penetration rates represent a great opportunity for flash memory on the continent.

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Sandisk, grew its business significantly in the Kingdom of Saudi Arabia as its unit sales witnessed a growth of 38% last year, whereas the first quarter of 2011 saw Sandisk unit exploded by 509 percent as compared to the first quater of year 2010. Sandisk MEA reinforced its commitment to the kingdom with the appointment of Binoi Verghese as the National Account Manager in Saudi Arabia and increased its focus to bolster SanDisk’s retail presence by working closely with its distributor Ahmed Abdulwahed Trading Company.

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SanDisk today announced the encryption and online backup features for all its entire range of USB portfolio. SanDisk SecureAccess™ software protects files against unauthorized access by creating an encrypted, password-protected folder or ‘vault’ on the USB drive. SanDisk is also expanding its USB product portfolio with two new drives to meet the needs of a broad set of customers. The SanDisk Ultra® USB flash drive features faster transfer rates and the SanDisk Cruzer® Edge™ USB drive offers easy portability.
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SanDisk, announced a strategic partnership with National Store, the flagship company of JK Sons Group as its national distributor for the UAE and the recent tie-up comes in the wake of growth of the consumer electronics sector in the UAE. As per research reports, the country’s consumer electronics market is expected to reach AED11.38 billion (US$3.1 billion) in 2010, and projected to grow to AED14.3 billion (US$3.9 billion) by 2014.

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