ChannelTech Middle East and Africa (CTMEA) talks to Andy Zollo, vice president, SonicWALL EMEA on the vendor’s plans to pioneer new initiatives in the MEA region. A lot has been said about 2011, what is SonicWALL’s main focus for the MEA channel this year? SonicWALL views the Middle East and Africa region as the fastest growing geography that the company covers and that's why we have put in and will continue to invest in the channel in this emerging market. The investments we have been making relate to technical resource and support, as well as marketing and brand awareness channel initiatives. For instance, we're just starting a technical resource in Saudi which will be established soon and provide on the ground in-country support. We're also looking for a direct touch because, as we expand into the enterprise market and we need more of that customer touch ourselves so that the channel should deliver on the opportunity. It's all about providing comprehensive support to our channel ecosystem and getting the balance. Overall, the partner landscape needs to be balanced with distributors to improve our market reach and base. They're two types of distributors we engage with and these are typically those who adopt the SMB range of products and enterprise focused partners that engage with top tier system integrators, VARs, and solution providers. We have a clear global two tier channel policy and everything goes through the channel. Even as we deploy direct touch, the channel can be reassured that everything goes through distribution and all those direct touch initiations are passed on to channel partners to fulfill the deals.
CTMEA chats to Brendon Nolan, CEO, at Waterford Technologies, an email and file archiving management solutions on the company’s plans to set-up a channel model in the Middle East and Africa (MEA) region. And, Brandon tells how they are currently in the process of recruiting channel partners in ME region through their distributor LQ Secure. Waterford has devised a three levels of partnership and the partnership level is based on partners’ commitment and the benefits reflect this accordingly.
CTMEA chats to Khalaf Al Otaiba, CEO at Al Otaiba Group on the company’s plans to expand its volume distribution business and product portfolio in the Middle East and Africa (MEA) region. CTMEA: What is Al Otaiba Distribution main focus in the MEA region for this year and the coming year? KA: Al Otaiba Distribution main focus is to find the right partner in each and every country we target and develop the markets in MEA by launching our brands […]