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Xiaomi Mi store opening event

Sarah Rizvi
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In an event held at its store venue in Burjuman Shopping Centre, Dubai, Xiaomi inaugurated its first authorized Mi store in the region in partnership with local distributor TASK FZCO. The new store will showcase Xiaomi’s powerful Mi 6 and entertainment-focused Mi Max 2 smartphones.

Micromax launches Canvas 2, 2017 edition

Sarah Rizvi
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At a launch event in Dubai, Micromax launched the 2017 edition of its iconic Canvas 2 with Corning GorillaGlass 5. With this launch, the company aims to strengthen its product portfolio in MENA after a successful entry into MENA a few months ago.

Lenovo ‘Data Center Group’ event in Dubai

Sarah Rizvi
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In a media event held in Dubai, Lenovo today announced its new regional business strategy aimed at helping regional businesses transform for the “Intelligence Revolution” era. Present at the event were Lenovo META’s Dr. Chris Cooper, General Manager & Director Data Center Group (DCG), and Russell Theron, Data Center Lead Gulf, DCG. The session also included an informative presentation by Firas AlFanney, Business Development Director at Intel Data Center Group, META & Russia. Stay tuned for more updates.

SonicWall: Engaging channel beyond the traditional

Sarah Rizvi
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SonicWall has gone above and beyond the conventional technical and sales trainings to engage their partners. With the aim to merge networking time with entertainment and bring together their partners under one roof for an informal gathering, SonicWall organised an exclusive screening of Spider-Man: Homecoming for its partners. 

Photo Gallery: PhotoFast at Computex 2017

Chris Fernando
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Reporting from Taipei, Taiwan: PhotoFast, the leading iOS accessories company based in Taiwan, announced a series of products at Computex Taipei 2017. Among the new products launched was a new audio recording solution for iOS devices. The new device is called Call Recorder for iDevices. Check out the photo gallery of PhotFast’s presence at Computex this year:

Photo Gallery: DISTREE Awards

Sarah Rizvi
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The Middle East Retail Academy (MERA) awards were held on 9th May in Dubai along with the consumer tech channel event, DISTREE Middle East 2017. The event awarded channel partners for outstanding performance in the market through innovation. The winners in all award categories were selected from companies participating in DISTREE Middle East 2017. Check out the image gallery from the award ceremony:

Photo Gallery: DISTREE Middle East 2017

Chris Fernando
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DISTREE Middle East took place from May 8-10th at the Meydan Racecourse in Dubai, UAE. The week’s event gathered more than 200 senior executives and buyers from the region’s leading consumer technology retailers and e-tailers in one place at one time. During the three-day event, exhibiting vendors and distributors held thousands of pre-scheduled one-on-one meetings with buyers from across the region. Check out the image gallery from the event below: