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Analyst Corner

Gartner: Growth in marketing budgets stalled

Sarah Rizvi
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According to a survey by Gartner, the marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1 percent of company revenue in 2016 to 11.3 percent in 2017, representing a return to 2015 levels. The report states that growth in marketing budgets has stalled after continued increases over recent years.

A world without passwords

Sarah Rizvi
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Ali Kaddoura, Country Manager UAE, Citrix discusses the pros and cons of having federated identity, an arrangement that allows subscribers to use the same identification data to obtain access to the networks of all enterprises in the group and what the future might look like for enterprise security in this respect.