A10 Networks appoints Redington Gulf as its value added distributor

A10 Networks, today announced that it has appointed Redington Gulf as the value added distributor for the Middle East region to promote A10’s entire portfolio of leading solutions including service provider network security to support IoT in the age of 5G, multi-cloud management, distributed denial-of-service (DDoS) with Zero-day Automated Protection (ZAP), carrier-grade networking (CGN) and application visibility and analytics.

Ehab Halablab, Regional Channel Manager – MENA at A10 Networks said, “As our company continues to increase focus and investment in the Middle East region, we require strong channel support to grow our share of the enterprise market. We believe that Redington, with its vast channel network, can help us to recruit new reseller partners into our Affinity Partner program. We will also rely on their sales and marketing expertise and technical training services to promote the A10 Networks brand and increase our partners’ knoweldge of our company’s technologies.”

Redington will be investing into a ‘train your trainer’ scheme, which involves a dedicated employee getting trained by the vendor. The distributor will then act as an Authorized Training Centre (ATC) and build scheduled technical workshops to deliver high level technical training and updates to resellers and partners, including certification programs.

“5G and Multi-cloud environments are two of today’s biggest trends that will transform the market. 5G and multi-cloud environments require the most automated and reliable security solutions to ensure that business-critical applications are protected and always available. A10 Networks has proven market leading technologies in these areas, and as such, the vendor is an invaluable addition to our portfolio. We are excited to be able to offer the company’s security solutions to our partners and customers across the region,” concludes Sayantan Dev, Senior Vice President at Redington Gulf.

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