Adobe and ServiceNow have announced a partnership to empower brands with an industry-first solution for stitching together Adobe customer experience data and customer data, ultimately providing seamless digital workflows and personalized customer experiences across all touchpoints.
“Customers demand exceptional experiences, and businesses are looking to transform customer service and engagement,” said John Donahoe, president and chief executive officer, ServiceNow. “Together, ServiceNow and Adobe will help enable seamless digital workflows that power the experiences customers want and that businesses seek to provide.”
This partnership will enable customers to benefit from a centralized, intelligent Customer Experience Management (CXM) tool and, along with the ServiceNow Now Platform, customers will be able to streamline work between teams and ultimately build rich, real-time customer profiles in an instant. For example, our mutual customers will be able to seamlessly integrate ServiceNow digital workflows, knowledge management and service catalogs into a personalized engagement layer through Adobe Experience Platform, to create consistent, contextual experiences and services.
“Delivering personalized, real-time customer experiences is at the core of every successful enterprise,” said Shantanu Narayen, president and CEO, Adobe. “Adobe and ServiceNow are partnering to provide enterprises with real-time actionable data across the customer journey so they can better manage and grow their digital businesses.”
