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Fujitsu implements SAP HANA for Dubai Refreshment

Fujitsu implements SAP HANA for Dubai Refreshment


Fujitsu today announced that it has successufully implemented SAP HANA for Dubai Refreshment Company (DRC), the sole bottler and distributor for PepsiCo in the region. The project went live in less than five months of commencing implementation with Fujitsu, and will also deliver support services for five years.

Fujitsu Integrated System PRIMEFLEX for SAP HANA is backed by 40 years of experience in delivering fast, secure, high availability implementations that enhance operational efficiency and business productivity. Fujitsu migrated ten SAP applications, in addition to managing the migration from a legacy database to the new environment. This enabled 350 users in five locations to have anytime access to core business functions.

Tarek Elsakka , CEO at Dubai Refreshment Company, said “To drive the efficiency of our operations and to fully leverage the potential of big data analytics, we were seeking to migrate our IT infrastructure to SAP HANA. We worked with Fujitsu to implement a solution that meets our business goals and boosts employee productivity.”

Prior to Fujitsu’s involvement, DRC’s SAP deployment was based on a vendor’s proprietary hardware and operating system, which made operations more complicated.With the new environment implemented by Fujitsu, accurate business dashboards, fed by live data from SAP HANA as the data source, is made available to the management. This frees up time for the IT team to focus on important tasks that add to the organisation’s overall productivity.

DRC is also leveraging SAP Fiori to enable sales and delivery drivers to make transactions in real time, rather than coming back to the office to file invoices, giving greater visibility of stock and invoice clearance across the business.

Farid Al-Sabbagh, VP & Managing Director at Fujitsu Middle East, said “We delivered all the solutions at an extremely competitive price and also provided a number of references specific to the region, demonstrating our expertise in similar deployments. That made it the stand-out choice for this long-term project, which will bring strong operational efficiencies to DRC and enable them to focus on their strategic growth vision to be the region’s leading food and beverage provider.”