Region’s largest distributor, Redington launched the latest edition of Microsoft Surface laptops for UAE market at an exclusive partners event today in Dubai. During the launch event the distributor demonstrated the new range and shared the key features for Microsoft Surface Pro with LTE Advanced and Surface Book 2.
Aloysius Fernandes, President at Redington Gulf, said: “We constantly focus on equipping our channel partners with best in class products and the right set of skills and capabilities to support them as they help companies in the region transform into modern workplaces. The new portfolio of Microsoft Surface products are specifically designed to aid and accelerate this transformation. We will also be running campaigns to highlight and promote the productivity features of Microsoft Surface products among SMEs in the region. Redington stocks Microsoft Surface products locally and this helps us meet customer demands at short notice.”This month, Redington has done similar events in Oman, Kuwait and Bahrain to introduce and educate channel partners about the new line of Microsoft Surface laptops in these countries. Commenting on the series of events that Redington undertook to promote Microsoft Surface laptops, the Senior Product Marketing Manager for Surface at Microsoft MEA, Onur Altintas said: “We are glad to partner with Redington Gulf to distribute Surface Laptop to meet the growing demand from large enterprise customers and SMEs who are looking to transform their businesses through innovation. I am confident Redington Gulf’s extensive reach and sales expertise will help us grow market share in this segment.”