TP-Link Technologies has announced that it will host a SMB partner event together with UAE-based distribution partner Ethos Technologies on 13th November in Dubai. According to the vendor, the event is aimed at showcasing SMB products, outline strategy and help systems integrators (SI) to unlock business opportunities in the regional.
TP-Link said the first joint SMB partner event with Ethos Technologies will be held in Dubai at the Fairmount Hotel on Monday, 13th November at Sheikh Zayed Road and will also see the company outline a new SMB strategy for the market.
The company added that demand for high performing business networking solutions is increasing in the SMB sector across the Middle East and that’s why it is partnering with Ethos Technologies for this event in Dubai.
TP-Link’s SMB products include JetStream Switches, Auranet Business WiFi, Pharos Wireless Broadband and SafeStream Router range. Lucas Jiang, General Manager, TP-Link MEA FZE and Imtiaz Ghani, General Manager, Ethos Technologies will deliver keynote addresses at the event.
Jiang said the company has done several SMB events on its own and this time it is delighted to be hosting the first joint SMB partner event with Ethos, where it will introduce its product portfolio to new SIs, outline the business strategy and share insights on how partners can grow their business in the SMB market.
He said despite the current prevailing market conditions, partners have been dependable and continue to grow the TP-Link brand, business and their own businesses. “We are hoping the joint TP-Link and Ethos Technologies partner event will kick start our SMB agenda for the year ahead for all channel partners in MEA,” he said.
Jiang added that alongside this event, TP-Link will also be outlining its roadmap for 2018 and rollout a new round of TPNA\TPNP certification program. “As we continue to raise the bar in the SOHO and SMB segments, it’s critical that we share with our partners what is coming down the line and conduct proper product training,” he said.
TP-Link has over the last 12 months increased its business development initiatives in the traditional IT channel, retail, telecoms and SMB segment.