ManageEngine to Focus on its IT Analytics Platform

Nirmal Manoharan, the Regional Director of Sales at ManageEngine.
Nirmal Manoharan, the Regional Director of Sales at ManageEngine.

Nirmal Manoharan, the Regional Director of Sales at ManageEngine, speaks about his company’s plans for GITEX this year.

Are you participating at GITEX Technology Week this year?
Yes, this will be our tenth year at GITEX Technology Week. We plan to highlight our recently launched Analytics Plus, which is a self-service easy to use IT analytics platform that helps anyone from IT admins to CIO’s analyze data with rich visualizations and dashboards. We will also be showcasing our entire product suite, which includes solutions for network performance management, IT help desk management, application performance management, desktop and mobile devices management, log analysis and security, privileged password management, and active directory management and reporting.

What is your theme going to be for GITEX Shopper and GITEX Technology Week?
Our theme at GITEX is ‘simplified IT management’ for all businesses. Many organizations in the Middle East are currently looking for cost-effective and easily deployable solutions to enhance business performance. Organizations prefer ManageEngine products as we have a wide range of simple and affordable products for real-time IT management.

Organizations in the Middle East, just like everywhere else, strive to modernize their IT equipment to enhance business. As we move into the digital era in this region, organizations are looking for security, which means that there is great demand for advanced and cost-effective IT security solutions. Analytics and the cloud are trends that will continue to transform the IT industry in the years to come, and they are opening new channels for vendors like us to provide better and simpler IT management tools.

Will you be launching any new products or solutions at GITEX this year?
We recently launched Analytics Plus, self-service IT analytics software, and Key Manager Plus, SSL certificate management software. These, along with our other award-winning IT management solutions, will be showcased at GITEX 2016.

Our senior team will be meeting with our existing channel partners and looking at signing on new partners in countries where we do not have a strong presence. We plan to educate our channel partners on the new developments at ManageEngine and hold interactive discussions and demos at our booth.

Will you be recruiting new channel partners? If yes, for which markets?
GITEX is a great opportunity for us to meet and interact with many of our current and prospective partners under one roof over five days. We are currently looking at recruiting a parter in Iran.

ManageEngine has been participating in GITEX over the last few years and we have had tremendous success at the previous exhibitions. The Middle East has been one of the best performing markets for ManageEngine and this event has helped us increase our brand visibility and reach in the region.

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