A10 Networks appoints new disty in KSA

Glen Ogden with Saleh Almazrou
Glen Ogden with Saleh Almazrou
A10 Networks expanded its reach in the region by signing up Saudi Arabia based value added distributor, Cloud Distribution to enhance its channel partner network in Saudi Arabia, Bahrain and Egypt.

The distribution agreement enables Cloud Distribution to offer the entire range of A10 Networks solutions including Application Delivery Controllers (ADCs), DDoS mitigation solutions, IPv4 Scaling/IPv6 Transition solutions and network management products to enterprise customers looking to accelerate, secure and optimize the performance of their data centre applications and networks. The distributor will also provide technical support and professional services to customers.

“The addition of Cloud Distribution strengthens our distribution model. The company shares the same values and vision as A10 Networks, has an excellent understanding of the market and reputation, an impressive portfolio of large enterprise customers in key verticals, a wide partner network and a highly competent technical team. All these attributes make it a valued partner and we have no doubt that this relationship will greatly strengthen A10’s reach throughout the region,” says Glen Ogden, Regional Sales Director, Middle East at A10 Networks.

A 10 expects Cloud Distribution to open new doors among the end user community and provide them leverage into government, education and healthcare accounts, where the distributor claims to have deep knowledge.

Over the past two years, A10 Networks made significant investments in the Middle East region – including new sales, presales and support staff, offices and partnerships.

“With local tech support centres in UAE and Saudi, A10 Networks believes that having ‘feet on the ground’ gives A10 a competitive advantage, besides factors like market-leading technology and innovative financing models,” says Ogden.

Thamer Abdallah, General Manager at Cloud Distribution said, “Whether it is application delivery, virtualization, cloud enablement, security or IPv6 migration, the A10 Networks solutions are the next evolution in application networking. A10 Thunder series solutions deliver unrivalled performance in a 1RU form factor, fully featured without any licensing, which is changing the face of application/service delivery. We are excited at the prospect of partnering with the company. Our dedicated and passionate team will work hard to actively promote the A10’s value proposition to customers in the region.”

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