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Acronis prepares to unveil channel partner programme

Acronis prepares to unveil channel partner programme

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Ahuja says once the programme is rolled out, it will  better position Acronis for growth.
Ahuja says once the programme is rolled out, it will better position Acronis for growth.

Backup and disaster recovery (DR) solutions maker Acronis has said plans to unveil its channel partner programme for resellers in the Middle East and Africa (MEA), are progressing well with the company indicating that it will launch the new scheme next month.

The vendor said the move to re-launch the partner programme is part of a broader strategy that is aimed at recruiting and enabling solution providers in MEA to be partners of Acronis.

Guurprit Ahuja, director, Acronis MEA, said the company has streamlined its go to market strategy and is 100% channel-centric selling all its back up and DR solutions through partners.

Ahuja said the re-launch of the partner programme in the region is aimed at extending Acronis’ footprint so that the company starts to work with systems integrators (SIs) that have the depth to provide solutions and services in the back-up and disaster recovery segment. He added the company is also to recruit smaller SIs with breadth in the SMB sector where companies have 250 to 500 users. “We are targeting all verticals in the region with our back up and DR solutions. We have identified Bahrain, Qatar, UAE, Oman, KSA and South Africa as key markets where Acronis will be focusing on in 2015 and beyond,” he said. “We believe that once the programme is rolled out, we will be better positioned for growth.”

Acronis said once launched, the channel partner programme will offer three tiers namely Authorised, Gold and Platinum. “We are building a proactive scalable business together with our distribution partners Redington Gulf and iAxcess,” he said. “We want to enable partners through our training and certification schemes and doing so will ensure that they are able to sell, implement and support our solutions.”

The company said once the channel partner programme is launched, it will initiate to unveil an initiative that will see it help partners jump onto the cloud services bandwagon. The company added that it wants partners to start offering Acronis Back up as a service, Acronis Back up Cloud as a service and DR as a service.

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Chris N. Fernando Chris N. Fernando is the Chief Editor of Channel Post Middle East and Africa. He is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!