Spanish smartphone major MyWiGo enters African marketplace by joining hands with South African distributor, Esquire Technologies.
Esquire is one of the largest distributors of IT, mobility, digital and consumer lifestyle products in Southern Africa for past 15 years.
The Managing Director of Esquire Technologies, Asgar Mahomed expressed his satisfaction with the quality of the MyWiGo smartphones, which unifies quality and value by offering a combination of style, powerful processing features and access to the latest apps through the latest versions of Android OS. and said, “We are delighted to have forged this new partnership with MyWiGo, to bring these products to the local market”.
Maximiliano Gavilán, CEO at MyWiGo, said “We are very glad to arrive in the South African market with a great ally such as Esquire. He added the agreement is another step in the process to expand the brand internationally.
We are in several countries in Europe and Central America – and now want to lead the sale of unlocked smartphones in southern Africa to bring users a wider array of mobile offerings and experiences”.
Commenting further, Mahomed said “his company is committed to organising a promotional campaign that includes television, radio and online advertising – aimed at developing the ecosystem, and promoting the advantages and features of MyWiGo mobile in South Africa”.
