Redington Value partners with ADEO IT Consulting at GITEX 2014

Redington Value, the value-added distribution division of Redington Gulf, a leading IT distributor in the Middle East and Africa, announced its partnership with ADEO IT Consulting during GITEX Technology Week 2014, the ICT business gateway to the Middle East, North Africa and South Asia region. Redington Value’s stand is located at Hall 2, Number A2-5 at the Dubai World trade Center (DWTC) during GITEX, which will run until October 16, 2014. The strategic partnership will position Redington Value as the region’s first value added distributor to offer both consulting and training services.

L to R: Ramkumar Balakrishnan, President, Redington Value; and Selçuk Ekin, CEO, ADEO IT Consulting Services.
L to R: Ramkumar Balakrishnan, President, Redington Value; and Selçuk Ekin, CEO, ADEO IT Consulting Services.

With technologies upgrading and changing each day, Redington channel partners have realized that considerable investment is needed to offer better and high value added services to their customers. In addition, it has become equally challenging to find and permanently hire high-quality staff with advanced professional certifications and field experience. ADEO is a consulting and training focused firm, offering IT consulting and training services in IT security, virtualization, network, business continuity, server, and storage services. Through its partnership with ADEO, Redington Value aims to take the model of value added distribution to the next level by offering end-to-end solutions and services to its Middle Eastern customers and vendor partners. Ramkumar Balakrishnan, President, Redington Value, said: “Redington Value has redefined the value added distributor model in the Middle East. We want to build a robust relationship with our customers by catering to the Small and Medium Enterprise (SME) segment across the region as well as having an active relationship with our vendors by being a value added distributor that can offer turnkey end-to-end solutions. We foresee a huge demand for IT consultancy and training services from our channel partners and our partnership with ADEO will enable us to offer professional services in IT security, virtualization, network, business continuity, server and storage services to our customers in the Middle East.” During GITEX Technology Week 2014, Redington Value will throw the spotlight on its diverse portfolio of Advanced Enterprise Solutions, particularly in IT domains such as Cloud Computing, Virtualization, Software and Security, Convergence, and Infrastructure. The company, through its partnership with AEDO, will be able to provide end-to-end solutions by offering the following services:

  1. Consulting – Data Centre, Cloud Computing, Virtualization, Back Up / Archiving, Communications Infrastructure, and Network Services;
  2. Training – Training for Microsoft, HP and Fortinet, and IT Security Training Services; and
  3. Outsourcing – Computer Forensics, Penetration Testing, and Symantec Services, among others.

“We are looking forward to this strategic new partnership that we have entered into with Redington Value. This newly formed alliance will prove to be very advantageous to vendor and partners. I am sure that this partnership will consolidate Redington’s ‘value add approach’ by means of ADEO’s IT consultancy experience and training service competency. Partners of Redington can now choose from a broader array of services and support, which in turn, will produce excellent results,” concluded Selçuk Ekin, CEO, ADEO IT Consulting Services.

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