Belkin partners up with Jumbo Electronics

Youssef El-Arif, National Account Manager MEA, Belkin

Belkin recently announced the appointment of the IT Distribution Division of consumer-electronics giant, Jumbo Electronics, as its authorised distributor for UAE, Kuwait, Bahrain and Oman. Belkin’s distribution partnership with Jumbo is part of an overall strategy to expand in the Middle East. Belkin plans further growth in 2011 by investing in marketing, channel development and growing product offerings in a variety of markets.

Commenting on the partnership, Youssef El-Arif, National Account Manager MEA, Belkin Ltd. said, “With over 30 years of experience in this region, Jumbo Electronics will be able to utilise their expertise to distribute Belkin solutions to customers in this market. We feel Jumbo is an excellent distribution partner for Belkin as Jumbo will be able to add value to our existing markets through their channel partner base and presence in SMB, as well as their innovative sales methodology and stock set up.”

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