Aptec Holdings, a technology distributor in the Middle East, Turkey and Africa, has expanded its distribution agreement with Microsoft to include Gulf region for Microsoft OEM products. Aptec was in the past an authorised distributor for Microsoft OEM only for the UAE.
The new distribution agreement authorises Aptec to sell Microsoft OEM in Bahrain, Qatar, Oman and Kuwait, with previous held markets. Aptec already has Microsoft volume license distributor for the entire Gulf region.
Aptec plans to expand the current channel and recruit new partners for Microsoft OEM in the Gulf region to further gain market share. With the presence of Aptec with other products and solutions, distributing Microsoft OEM will add a significant opportunity to the reseller community in the region.
Santhosh Kumar, Business Unit Manager – Software Division at Aptec Distribution remarks that Aptec comes with a strong commitment to enable channel through excellent logistics, stock availability, credit and customised marketing plans for the GCC. “By awarding Aptec the OEM distribution in whole of Gulf, this is an indication towards our commitment, reach and ability to cover whole of the GCC,” he notes. “We are pleased to announce our regional office to be opened soon in Qatar and Oman, while we already have an office in Kuwait with stocking facility.”
Aptec’s strategy going forward is to increase the breadth, work on specific programmes and offer micro-credit facility to small partners. “We have invested huge in resources and facilities in Dubai, Kuwait and soon to be in Qatar and Oman,” he says. “We plan to replicate the same model we have in UAE with the right partners and an aggressive strategy.” adds Kumar.