There is no defined formula for chalking out the perfect partner program. Rather, it is a jumble of tools and tricks that you refine as you address the changing market dynamics and partner requirements. While the basic ingredients remain marketing and sales support, incentives and rewards, deal registration etc, everyone has a different approach when creating their partner program.
Sanjay Ahuja has recently joined value-added distributor, FVC as the Chief Executive Officer for the Middle East and Africa region. With more than two decades of experience in sales, channels, operations, product management and services, Ahuja brings a number of fresh ideas to increase collaboration with partners and implement new initiatives that not only excite FVC’s partners but also guide them to make more margins.
C-level executives and business leaders in the GCC and Egypt overwhelmingly agree on cloud computing’s positive and transformative impact, according to new findings released recently. Commissioned by security and cloud experts F5 Networks, and conducted by research agency Think Positive, the study is one of the most in-depth of its kind to involve board-level decision-makers.
LogMeIn has announced that it has launched GoToStage, an all-access, on-demand video platform designed to help marketers